Altria Scan Data & Pricer

The rebate money is real.
So is the certification to collect it.

Altria pays rebates to scan-data-certified providers, every week, for every qualifying sale. InsightRS has been certified for a decade — Tier 2 today, ranked #1 by Altria for data quality, with Tier 4 + the Loyalty App arriving June 2026. If your POS can't submit it, that money goes to someone else.

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Scan Data

Certified, automated,
and ranked #1.

Altria scan data rebates are real, recurring money. InsightRS handles automated weekly submission — straight from your POS to IRI and MSA. The rebates land in your account. You don't touch the reporting process.

Tier 4 adds Personalization Plus — manufacturer-funded promotional pricing available only to Tier 4 certified providers, plus the Altria Loyalty App. InsightRS reaches it June 2026.

Scotch POS: Zero Altria scan data certification at any tier.
Bottle POS: Zero Altria scan data certification at any tier.

Scan data certification takes years to earn. A startup can't buy it. InsightRS earned it.
#1
Ranked by Altria for data quality. Tier 2 certified today — automated weekly submission for every qualifying sale, no manual reporting.
✓ Active Now
Tier 2
Certified today and ranked #1 by Altria for data quality. Automated submission to IRI and MSA.
June 2026
Tier 4
Personalization Plus + the Altria Loyalty App. The highest certification available — InsightRS reaches it June 2026.
✓ Included
Automated
InsightRS handles submission to IRI and MSA. You collect. You never touch the reporting process.
✓ 34 Years
Native
Built for tobacco and c-store operators since the early 1990s. This isn't adapted — it started here.
Pricer

Altria's price & promotion data,
in your back office.

InsightRS developed Pricer using Altria's price and promotion API as an early-access partner. It pulls every Altria price and promotion into the InsightRS back office — replacing Altria's notoriously difficult website — so you see every promotion and apply bulk updates in one step.

Pricer in the Insight POS back office
  • Every promotion, in one place
    All Altria price and promotion data pulled in clean and organized. No more hunting through Altria's website to find what changed.
  • Bulk updates in one step
    Apply recommended price and promotion changes across your items at once — capture the full rebate value without manual entry.
  • An early-access partnership
    InsightRS built Pricer with Altria's price and promotion API as an early-access partner. The integration is one of a kind.

Collect what's yours.
See pricing online.

Scan data and Pricer are built into Insight POS. Pricing is on the website — no demo required.

Buy Tobacco & C-Store Cloud Back Office

Or call us — (518) 633-4111. Cristal answers.