Tobacco Scan Data Reporting
Manufacturer-funded deals — multi-pack, loyalty, now Personalization Plus — only run if your store is on the scan data program. Off it, you can't provide the discount, and the customer buys it down the street. On it, every discount you give comes back: InsightRS submits the proof, Altria and R.J. Reynolds cut you the check. A certified provider for a decade — Tier 2 today, ranked among the top for data quality, with Tier 4 + the Loyalty App rolling out now.
Here's the whole chain. You ring the discount at the register; we file the scan data that proves it — to Circana for R.J. Reynolds, to MSA for Altria — and the manufacturers send the rebate straight to you. We file it clean, on time, automatically, every week. You never log into a manufacturer's site or chase a submission deadline.
And clean is the whole game. Submit bad data and the manufacturer flags it, emails you the complaint, and holds your money until you fix it and resend. Ours goes in clean, so that loop never starts — the rebate lands in full, on schedule, and you never lose an afternoon to a rejected file.
When scan data goes in wrong — or late, or missing a store — this is what the manufacturer sends back. Every notice is a promotion that doesn't get paid, a check that comes up short, an afternoon lost to resubmitting. It's why stores leave a POS that treats scan data as an add-on. On Insight, the file goes in clean the first time, so the loop never starts.
We have not received all required scan data for the week(s) shown — either an entire submission is missing, or stores on the account were left out. See the attached list of active stores missing scan files.
We discovered errors in your latest data file submissions. These errors may affect the payment you receive for those promotions.
We file correct at the field level — loyalty discount amounts, multi-can and multi-stick Y indicators, every store on the account — mapped right the first time. We built for the program; we didn't bolt onto it. So the error loop never starts and the rebate lands in full.
We submit on your behalf, automatically, every week, to Altria, Circana and MSA. You never open one of these emails, never resubmit a file, never chase a deadline, never watch a promotion go unpaid. You ring the sale; we handle the proof.
Superior data, submitted for you — the difference between a rebate you can count on and one you have to fight for.
On Insight, you don't chase any of it. We submit your scan data reports to Altria, Circana and MSA every week, and this report lays out every discount you rang — by promotion, by reward, in units and dollars — so the rebate you're owed is a number you can verify at a glance, not one you chase or take on faith. Your own store promotions tally right beside it.
| Promotion Initiative | Promotion | Reward | Qty | Amount |
|---|---|---|---|---|
| Altria Scan Data | ||||
| Copenhagen Multipack | COPEN MP | 16 | $22.75 | |
| Marlboro Loyalty | MARL CARTON LYL | 9 | $108.00 | |
| Marlboro Loyalty | MARL LYL | 255 | $605.00 | |
| Marlboro Loyalty | MARL PACK LYL | 26 | $62.50 | |
| Red Seal Multipack | RED SEAL MP | 23 | $31.85 | |
| USSTC Loyalty | USSTC LYL | 10 | $12.50 | |
| 339 | $842.60 | |||
| Store Promotions | ||||
| Monaco 12oz | 2 FOR $5 | 73 | $95.58 | |
| 73 | $95.58 | |||
| Promotion Total | 412 | $938.18 | ||
An actual month — $842.60 in manufacturer discounts to reconcile against the rebate, plus 73 units of your own 2-for-$5. Every line accounted for.
The three notices above at least email you. This one doesn't. Altria's allowances move mid-cycle — a $2.60 loyalty buydown becomes $2.80. Keep ringing the old $2.60 and it no longer matches Altria's current deal, so they pay the rebate at zero — no error, no complaint, just money that never shows up.
Pricer shows you every change the moment it lands, so you always ring the current deal and never quietly lose a cent.
InsightRS developed Pricer using Altria's price and promotion API as an early-access partner — a direct line to the source, not a copy of the website everyone else fights with. Every buydown, multipack, and loyalty allowance for the cycle pulls in clean, mapped to the exact items it covers, so the full value you're owed shows up in the data you submit.
We've run Altria's loyalty for our stores for years; Personalization+ is the new layer — targeted, manufacturer-funded offers to specific customers — and we're rolling it out now. We run all of it for you: those offers, and your own store promotions, reach customers two ways (a phone app they open without an app store, and a monthly email), and we handle Tier 4's new reporting on your behalf too. The chain's loyalty machine, without the chain's marketing department.
The questions tobacco and c-store operators actually ask about scan data and Altria Tier 4. Short answers, our own words.
Scan data and Pricer are built into Insight POS. Pricing is on the website.
Or call us — (518) 633-4111. Cristal answers.