Cloud Back Office

Cloud Back Office

The brain of the operation.

V4 is the fourth generation — a complete rewrite on AWS, built on the full NRF ARTS data model, the same standard Microsoft, NCR, IBM, and Fujitsu helped build. Tim built the back office first, in 1992, before any POS terminal. Eight feature sets run the store. Each one opens into a deep dive.

Insight Cloud Back Office on the complete system
Scan data

Altria scan data, handled for you.

Tier 2 today; Tier 4 + Loyalty App June 2026. Automated weekly submission to IRI and MSA — the rebates land in your account and you never touch the reporting.

  • Automated submission
    InsightRS handles submission to IRI and MSA. You collect; you don't manage it.
  • All four manufacturers
    Philip Morris, ITG Brands, RJ Reynolds, and US Smokeless — one program, complete coverage.

See everything.
Buy it online.

Pricing is on the website. No demo required. No waiting for a quote.

Or call us — (518) 633-4111. Cristal answers.